Simplifying complex systems into confident product experiences.
Simplifying complex systems into confident product experiences.
I lead end-to-end product design across enterprise and consumer systems, partnering with product and engineering to improve clarity, efficiency, and decision-making.
More about me
More about me
Product design work focused on scale, clarity, and impact
Product design work focused on scale, clarity, and impact
Brands I’ve collaborated with over the years
Brands I’ve collaborated with over the years
Core Capabilities
User Research & Empathy
Leverage user insights to drive design decisions that create intuitive, meaningful, human-centered experiences.
User Research & Empathy
Leverage user insights to drive design decisions that create intuitive, meaningful, human-centered experiences.
User Research & Empathy
Leverage user insights to drive design decisions that create intuitive, meaningful, human-centered experiences.
Iterative Design
Refine solutions through rapid prototyping, continuous feedback, and purposeful iteration to deliver better outcomes.
Iterative Design
Refine solutions through rapid prototyping, continuous feedback, and purposeful iteration to deliver better outcomes.
Iterative Design
Refine solutions through rapid prototyping, continuous feedback, and purposeful iteration to deliver better outcomes.
IA & Usability
Structure content and workflows for clarity, intuitive navigation, and effortless user comprehension.
IA & Usability
Structure content and workflows for clarity, intuitive navigation, and effortless user comprehension.
IA & Usability
Structure content and workflows for clarity, intuitive navigation, and effortless user comprehension.
Interaction Design
Craft accessible, seamless interactions that guide users confidently through digital products.”
Interaction Design
Craft accessible, seamless interactions that guide users confidently through digital products.”
Interaction Design
Craft accessible, seamless interactions that guide users confidently through digital products.”
Cross-Functional Collaboration
Partner with product, engineering, and stakeholders to align vision and deliver high-impact solutions.
Cross-Functional Collaboration
Partner with product, engineering, and stakeholders to align vision and deliver high-impact solutions.
Cross-Functional Collaboration
Partner with product, engineering, and stakeholders to align vision and deliver high-impact solutions.
Scalable Design for Growth
Develop flexible design systems that evolve with user needs and support business growth.
Scalable Design for Growth
Develop flexible design systems that evolve with user needs and support business growth.
Scalable Design for Growth
Develop flexible design systems that evolve with user needs and support business growth.
Website design & content © 2025 Craig Roby
Website design & content © 2025 Craig Roby
Website design & content © 2025 Craig Roby